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Who we are

This section is all about Who we are and takes a look back at The Sentinel’s history. For you, The Sentinel is more than just a newspaper. We’re the first place your customers will visit for both news and commercial information. After all, we’ve built a reputation as North Staffordshire and South Cheshire’s biggest selling newspaper. And we’ve developed on that heritage with an outstanding online digital presence. So a local business can address potential customers on a multimedia basis.

If you'd like to know more about how we can help you talk to your potential customers, call our business advice team on

01782 864170

or arrange an appointment

Snapshot history timeline

The Staffordshire Sentinel and Commercial and General Advertiser was first published as a liberal weekly newspaper from offices in Cheapside, Hanley on January 7th. Sold at 3d.
The Staffordshire Daily Sentinel was introduced at a halfpenny, publishing daily editions. The Weekly Sentinel appeared on a Saturday and sold at two pence.
Staffordshire Sentinel Ltd is registered.
The Northcliffe Newspapers Group was founded by the 1st Lord Rothermere
The format of the newspaper changed to tabloid as late as 15 October 1988. While many local people still refer to the paper as "The Evening Sentinel", the word "Evening" was dropped from the title during the mid-1990s.
The Sentinel's website was launched
The name Staffordshire Sentinel News & Media replaced Staffordshire Sentinel Newspapers to reflect the group’s focus on all forms of media – specifically the growing demand for its online services.
Local World acquired the Sentinel, along with other newspapers owned by Northcliffe Media, from the Daily Mail and General Trust
The Sentinel moved from Etruria to a Grade 11 listed building in the heart of the city and changes it's website address to:
Trinity Mirror acquires Local World.

The Future?

Very bright... be part of it with us.