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Meet the team

Michelle Gesell

Managing Director of the West Midlands

01782 864110

About Michelle

Michelle has been in the newspaper industry for 29 years, starting out in advertising. She worked at the Chronicle and Echo in Northampton and the Hull Daily Mail before moving to The Sentinel in 1999 as classified director, and later advertisement director. After taking responsibility for Central Independent News and Media Group in Tamworth and a spell at the Derby Telegraph, Michelle was made managing director of The Sentinel and CIN. In 2013 she also became MD for Local World in the West Midlands, responsible for the Leek Post & Times, Staffordshire Newsletter, Nuneaton News and Black Country Bugle.  

Martin Tideswell


01782 864112

About Martin

Martin has been a journalist for 25 years. He learned his craft working for a press agency in his home city of Stoke-on-Trent where he wrote for local, regional and national newspapers as well as working for regional TV and local radio stations. He has since worked for the Chester Leader, Derby Telegraph and has held several positions at The Sentinel including deputy editor, columnist and has recently been appointed as editor.

Kevin Busby

Media Sales Director

01782 864200

About Kevin

Lyn Rowe

Media Development Director

01782 864114

About Lyn

Lyn heads up the  commercial team at The Sentinel and the Leek Post & Times. She has been in the company for 25 years and has a wealth of commercial knowledge, including social and digital media. Lyn is an avid sport fan and advocate of local business. Living and working in Stoke-on-Trent, she is passionate about regeneration in the region and building it's positive profile.

Rob Cotterill

Deputy Editor

01782 864155

About Rob

Rob Kelly

Newspaper Sales Director for the West Midlands Media Group

01782 864113

About Rob

Rob studied business at North Staffordshire University before starting at The Sentinel in 1994 as a retail representative. After roles as home delivery manager and head of the distribution department, hew was promoted to newspaper sales manager of The Sentinel, which remains one of the biggest selling daily regional newspapers. In January 2012, the circulation department of the Tamworth Herald, part of Central Independent Newspapers, came under his responsibility. Now newspaper sales director, Rob also has circulation responsibility for the Staffordshire Newsletter, Leek Post & Times and Staffordshire Life.

Michaela Tabinor

Classified Sales Manager

01782 864200

About Michaela

Michaela joined the company in November 1985 as part time telesales based in the old Hanley office – she then spent the next 29 years working on the different sections in the ad department with the main focus being on classified advertising.  In 1993 Michaela took up the role of Training Manager where she was responsible for setting up a new training department across  the business that included induction training, sales training and management training.  Michaela held this position until 2008 when she  took up the position of telephone sales manager for the classified team which she is currently responsible for. In January 2014 Michaela's team started to take responsibility for selling the classified section into the Stafford Newsletter and also the Leek Post & Times.

Ruth Baddeley-Davies

Field Sales Manager

01782 864201

About Ruth

Ruth joined The Sentinel in 1996 on the Private Sales Team and then progressed to Trade Telesales, Trade Field Sales and then Team Leader. Ruth then moved to our Leek office and was appointed General Sales Manager.  For the following  3 years Ruth worked for our sister paper, The Nottingham Post and was appointed as General Sales Manager.  Ruth returned to The Sentinel as Classified Sales Manager for 2 years. She then worked for the Derby Telegraph managing a number of categories from the Telesales team, to Business and Property Field Sales. Ruth's current position is Outbound Field Sales Director at Stoke.  

Wendy Wilson

Regional Training Manager - West Midlands

01782 864202

About Wendy

After working for various newspaper groups for 8 years, Wendy joined the Sentinel in 2000, when she relocated from Cardiff. Wendy started as a telesales cold calling. Within a few months she was promoted to team leader and then moved to Field Sales Manager. Over the years Wendy has managed Retail, Leisure, Motors and classified. Last year Wendy was appointed Learning and Development manager for Stoke, Leek and Stafford and has recently been appointed to the position of regional training manager, Local World West Midlands.

Steph Brannan

Events and Exhibitions Manager

01782 864206

About Steph

Steph joined the company in October 2001 as a Telesales Advisor. Since then she has worked in Field Sales progressing to Team Leader, then Manager on Leisure and Motors. Steph has also worked as a Manager for the Leek Post & Times. Steph's current role is Events and Exhibitions Manager at The Sentinel.

Stephanie Bridgwood

Head of Strategic Marketing

01782 864261

About Stephanie

Stephanie has worked at The Sentinel for over 11 years following on from previous commercial roles in the media and IT industries. In her current role Stephanie is responsible for helping to shape the marketing strategy in conjunction with the senior management team for the West Midlands region.

Gemma Fox

Regional Digital Commercial Manager

07920 021230

About Gemma

Gemma joined Staffordshire Sentinel News & Media in June 2013. Gemma is Digital Commercial Manager for the West Midlands region and focuses on building digital audience via digital display, business directories, website build, SEO and social media packages.